Mobile marketing has opened the channels of marketing like never before. Unlike conventional channels, mobile marketing is an arena where businesses can reach to a wider scope of audience in a way that is personal, engaging and is possible during real-time. Mobile Optin Anthony Morrison is a great tool that helps even new entrants in the field of mobile marketing increase their revenue with minimal effort.
If you are still unsure whether you should begin with this new sphere of marketing then check out this powerful factsheet put by kissmetrics, https://blog.kissmetrics.com/mobile-mania/. It details the growing number of mobile users and searches done through mobile phones. According to a report by Sensis conducted on May 2015, 70% of the entire internet using population accesses the World Wide Web through their mobile devices and this number is only expected to grow. It is because of these staggering numbers, it becomes highly imperative for marketers to adapt to this latest trend if they want to remain in the competition.
Why Mobile Marketing Matters?
When you consider the way a typical user accesses your product a mobile device like a mobile phone or a tablet is an integral part of the process. This translates to making your mobile marketing strategy a key part of your entire marketing plan, if you wish to retain your existing customers and to increase your clientele. Mobile marketing is easy to apply but highly efficient.
What the Numbers Say?
According to a study undertaken by IDC, a typical user is consistently connected to the internet through his handheld device. 79% of users have their phones with throughout their waking hours and around four out of five users check their mobile phones within fifteen minutes of waking up.
Consumers across all verticals have reported that mobiles are their first choice when it comes to making a purchase and to review products. This is especially true in the holiday season where everyone is busy making purchases and is short pressed for time to log into a desktop or a laptop. According to a survey by Marketing Land, the retail giant Target claimed that more than 60% of its sales for the months of November and December came via mobile devices. The report also states that purchases made through mobile devices on Black Friday Sale for the year 2015 were twice as high when compared to the previous years. This proves that mobile devices have become the go to medium when it comes to purchasing online.
The constant presence of mobile devices and their ease of use is the major factor for mobile marketing to dominate in today’s world of business. So businesses should not miss out this great potential to reach to a wider audience who are not only engaging but are more likely to turn into loyal customers, provided you reach them in the right way. So what are you waiting for? Get started with a solid mobile marketing strategy today and scale new heights in your business and reach to a huge audience.